The only solution you need to


The best-integrated experience management and design thinking tool with all features to design personas, empathy mapping, journey mapping, business model canvas, capture ideas to improve the current experience and manage the implementation of the best idea to realize the future experience.


Design your customer’s persona

- Create custom layout
- Upload pictures
- Rich Text Editor
- Multiple Persona views

Empathy Map

Describe your customer’s thinking, feeling, fear, hope and dreams

- Map empathy for multiple personas
- Compare and analyze empathy maps
- Intuitive platform with zero learning curve
- A complete activity log history

Business Model Canvas

Design and analyze the solution’s value proposition

- Easy to organize in a page
- Add multiple cards per section
- Real-time collaboration
- Comments and feedback

Customer Journey Map

Visualize your customer’s experience and create a professional looking journey map

- Natural layout to quickly onboard your team
- Export to PNG
- Multiple lane types – Phase, Card, Bubble, Line, Image, File, Text and Data Lane
- Add visuals – icon and images


Involve and engage everyone to get ideas to improve customer experience

- Share and build on each other’s ideas
- Crowd vote and score ideas
- Categorize by benefit type and tag ideas
- Post idea anonymously

Kanban Board

Manage tasks to implement the best improvement idea

- Select from a range of improvement methodologies
- Pre-built tasks to get you started
- Set the deadline to complete
- Drag and drop task as it progresses to easily change the status

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